The aim of the current research was to investigate the factors affecting the selection of the coaches of the successful clubs of the Iranian Premier League from the fans' point of view. This research was descriptive-correlation in terms of type, applied in terms of purpose and field implementation method. The statistical population of this study included all the fans of the successful Premier League football clubs. The researcher selected the number of samples in this research, 4 times the number of identified items by stratified random method, and according to the identification of 70 identified items, the sample number was 280 people, and until the moment of data analysis, 288 people answered had given that 284 of these people answered completely and were analyzed. The research measurement tool was a questionnaire taken from (Kazemipour et al., 2013; Shayghi et al., 2016; Shokuri et al., 2014). The content and face validity of these tools were confirmed by 11 sports management experts and football coaches, and the reliability of the tool was confirmed through Cronbach's alpha and composite reliability. The results of factor analysis showed technical skills (0.66), personality traits (0.87), communication-social skills (0.84), management skills (0.83), individual characteristics (54 0.), psychological skills (0.55), coaching views (0.60), coaching records (0.63) and sports records as a player (0.47) have a significant effect on the selection of coaches and also The results of Friedman's test showed that the priority of the indicators affecting the selection of the coaches of the successful clubs of the Iranian Premier League from the fans' point of view, respectively, include personality traits (5.89), psychological skills (5.77), management skills ( 5/37), technical skills (5/35), coaching views (4/91), social-communication skills (4/78), personal characteristics (4/41), coaching records (4/26) and his sports record as a player was (4/25). Therefore, it can be said that the attention of the managers of the Premier League football teams should be more on the responsibility of the coach in different game conditions and having high self-confidence in critical situations and the ability of the coaches to calm the team.