Introduction: Social media is not just a tool for entertainment or communication. It is also a powerful sports management platform where you can engage with fans, promote your brand and monitor your performance. Specifically, we intend to answer the following questions: How can social media be used effectively as a sports manager? And move in the digital landscape?
Research method: computer search in some databases such as Elsevier, Sport Medicine, Routledge, direct Science, Sage Research Methods, Index, Social Science, Medline, sport studies, with keywords of social media and sports management among published articles. and was done using authentic books and available documents.
Findings: The first step to successful social media management is to understand who your target audience is and what they want. You need to research their demographics, preferences, behaviors and feedback. Once you know your audience, you need to create a strategy that aligns with your goals and objectives. You must decide what platforms to use, what content to create, you must have a clear vision of what you want to achieve with your presence on social media. Content is the key to attracting and retaining an audience. You must produce content that is relevant, engaging and valuable to your followers. You have to offer them something they can't find anywhere else. Social media is not a one-way street. It's a two-way conversation that requires interaction and feedback. You should respond to your followers' comments, questions and complaints in a timely and respectful manner. You should acknowledge their support, appreciation and criticism. The final step to effective social media management is to analyze and optimize your performance. You need to track and measure your results, such as reach, impressions, clicks, likes, shares, comments or conversions.
Conclusion: The results of the study in this paper show that monitoring key metrics such as reach, impressions, clicks, likes, shares and comments using analytical tools provided by social media platforms. Use data and insights from analytics reports to understand trends, identify successful strategies, and pinpoint areas for improvement. Analyze factors such as content types, posting times, and engagement levels. Experiment with different strategies, content formats, and platforms to see what resonates best with your audience. Finally, based on your analysis and testing, make data-driven decisions to optimize your social media strategy.