In order to hold big sports events in our country as cheerfully and safely as possible, managing the emotions of the spectators is one of the most important goals of the organizers of these events. Therefore, the aim of this study is to design excitement management in creating stable security in major sports events in Iran. This research was carried out with a qualitative method based on the data theory of the foundation. The data was collected using in-depth interviews with 17 experts and experts [sports managers (5 people), law enforcement and sports managers (5 people), social psychology elites (7 people)], which continued in a targeted manner until the theoretical saturation of data collection was reached. Found. Open, central and selective coding methods were used for data analysis. To achieve validity, the three-tier method was used, and to achieve reliability, the retest method was used. The results showed that causal factors include police, security and psychological measures, background factors include fan culture and social changes; Intervening factors include event security weaknesses, audience management weaknesses, and organization coordination weaknesses. The strategies included psychological scientific management of the event, providing a platform for emotional release, technology, strengthening welfare services, education, using the media, and integrated psychological management. In order to manage emotions, the trustees of big sports events in our country should first understand the state and type of psychological personality of the participants and fans, using methods and scientific management of the fans' mental and psychological well-being, and take appropriate measures in line with the goals of the trustees and planners in an event. arrange to provide the grounds for holding a safe, lively and attractive event. Therefore, it is suggested that the trustees use law enforcement and psychology and sociology experts for emotion management.