In recent decades, remarkable advancements in digital technology have profoundly impacted the sports industry. This article examines the influence of digital technology development and expansion on the performance of athletes in the realm of e-sports. The term "phygital" emerges as a fusion of the words "physical" and "digital." Essentially, phygital refers to any experience in which physical and digital elements coexist and interact simultaneously. It signifies the convergence of the material world with the virtual world.

By focusing on case studies and quantitative data analysis, this research demonstrates how the utilization of digital tools, such as virtual reality, advanced data analytics systems, and interactive educational platforms, can enhance athletes' efficiency, accuracy, and reaction speed. Additionally, the article explores the role of digital technologies in enhancing spectator experiences and creating more engaging and interactive environments for them. Furthermore, the study addresses ethical and legal challenges arising from the use of digital technologies in e-sports and proposes strategies for managing these challenges.

The findings of this study can serve as a reference source for equipment developers, coaches, athletes, and sports policymakers aiming to create a dynamic sports environment aligned with the demands of the digital age. It emphasizes that the development of digital technology in e-sports must adhere to ethical principles and uphold sporting fairness. Ultimately, the article underscores the importance of cultivating digital skills among athletes and coaches in the modern era, emphasizing the significance of education and training in this domain. For the conclusions drawn in this article, statistical software tools such as SPSS were employed, along with various charts and tables to illustrate the results.