As one of the main factors in determining and influencing sports policy, the media play a significant role, especially in the modern era. This role has various complexities that can be understood through targeted analysis. In today's world, the media is known as one of the powerful and influential tools in society. In the field of sports, the role of the media as the most important source of information and entertainment for people is very important. The influence and influence of the media in sports policy-making has different meanings such as:
Promoting and promoting events, teams and athletes, publishing news, interviews and sports programs, attracting spectators and supporters and sports tourists, changing public attitudes towards sports, teams and athletes and even host countries, as well as policy making by decision makers and responsible people in the field Exercise and other influences.
These dimensions show the incomparable importance of the media in sports politics. They play an important role not only as a source of information, but also as a shaper of attitudes and influencing decisions. These complex and extensive interactions can really affect the world of sports in a significant way. For example, the Persian Gulf countries, including Saudi Arabia, in recent decades, with their investments and policies in the field of sports and attracting world-famous stars and hosting sports events, especially in the field of football, and attracting the attention of the media, have been able to The power of the media to advertise and promote their sports teams in order to gain profit and change the global and public attitude towards their country and to attract sports tourists and develop their sports sector. The purpose of this research is to examine the role and position of the media in policy-making and decision-making by sports managers in the direction of the development of sports in general and Saudi Arabia in a case-by-case manner. It is descriptive and analytical using library sources related to the research topic and has led to the conclusion that the role of the media in any form in sports and subsequently sports policies is undeniable and sports policy makers with Successful management can use its strength and position in the development of their sports field, as well as Saudi Arabia with its investment in the sports sector in the field of football, for example by attracting stars such as Ronaldo, Karim Benzema and Neymar, has been able to attract the media Use the power of the media in your development.