Abstract
The aim of this study was to develop a strategic plan for sports in the Tehran Municipality. This research was applied in terms of objective and descriptive in terms of nature and method. Both quantitative and qualitative methods, including interviews, document analysis, surveys of stakeholders and beneficiaries, as well as analysis of previous studies and strategic sessions, were used to collect data. The statistical population of this study consisted of senior experts and managers of the Tehran Municipality Sports Organization. The criteria for selecting these individuals were having a managerial background in the field of sports, holding sports and managerial positions within the organization. A purposive sampling method was used to select the research samples, and a total of 15 individuals were chosen. Questionnaires were used to collect data. To ensure the validity of the research tool, face validity was employed, and the opinions of 7 sports management professors were obtained. Cronbach's alpha reliability method questionnaires were distributed among the Tehran Municipality Sports Organization, and the overall reliability of the questionnaire was 0.803. For data analysis, the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, and Internal-External (IE) matrix were used to understand the position of sports in the Tehran Municipality. The Quantitative Strategic Planning Matrix (QSPM) method was used to propose strategies. Microsoft Excel was used for these analyses. The findings of the Internal Factor Evaluation matrix showed that weaknesses outweigh strengths, and sports in the Tehran Municipality are in an unfavorable internal situation. This means that the weaknesses of sports in the Tehran Municipality are more prevalent than its strengths. Furthermore, the evaluation of the External Factor Evaluation matrix revealed that threats outweigh opportunities, and sports in the Tehran Municipality are in an unfavorable external situation. This means that the threats to sports in the Tehran Municipality are more prevalent than the opportunities. Finally, based on the conducted analyses, it was determined that the position of sports in the Tehran Municipality is in a defensive position (SW), therefore defensive strategies should be employed.