Introduction: The purpose of the present study is to investigate the effect of serious leisure time on the intention to revisit with the role of place attachment among bicycle tourists in Shiraz.
Research method: The current research method is applied according to the objective and based on the survey execution method based on structural equation modeling. which was done in the field. The statistical population of the current research includes: sports tourists, cyclists, and outdoor sportsmen. Available sampling method, through Morgan's table, 359 cyclist tourists were selected. To collect information through standard questionnaires including; Liu et al.'s Active Participation Questionnaire (2018), Xyu et al.'s Place Attachment Questionnaire (2016), Ramkison et al.'s Place Satisfaction Questionnaire (2013) were used. It was confirmed through Cronbach's alpha that its reliability was higher than 0.7. To analyze the data, spss and smart pls 3a software were used. Structural equation model analysis was also used to check the model.
Findings: The results of data analysis showed that serious leisure time has an effect on the intention to revisit among two-wheeled tourists in Shiraz, and place attachment has an effect on the intention to revisit among two-wheeled tourists in Shiraz. and serious leisure time with the mediating role of place attachment had an effect on the intention to revisit among cyclists in Shiraz city.
Conclusion:. It is suggested to the sports authorities, cycling tourists in Tehran city to use the educational protocol presented in this research in order to improve the effective variables in cycling and sports tourism.