The current research was conducted under the title of studying the role of sports marketing in promoting the importance of sports therapy for children with autism. The research is of a qualitative type that was done using the thematic analysis technique. The participants in this research included parents, marketing designers, managers and trainers who were aware of the basics of the research subject and 18 people were selected purposefully until they reached theoretical saturation. The tool of this research is a semi-structured interview. In order to check the strength of the research, reliability, transferability, believability and verifiability have been used. The overarching themes obtained from the research include sports marketing, financial profit and awareness building. The participants were purposefully selected until reaching theoretical saturation, who have perceptual mastery and effective experience regarding the mentioned concepts. The meaning of theoretical saturation is that the sampling continues until the similarity of the given answers causes repetition of the answers and there is no new data in them. The purpose of this research is to study the role of sports marketing in promoting the importance of sports therapy for children with autism disorder, using surprising elements in the field of improving the activity level of sports therapy groups and children with autism disorder. In the definition of autism disorder or ASD, it can be said that it is a disorder that affects the neural development and varies in each person, which completely affects the behavior and performance of the person. ASD symptoms can be recognized from infancy, and parents can refer to relevant authorities to improve performance and behavior, and refer to sports-therapy centers in order to develop physical activity and recognize the child's capabilities. During the evaluation and design of the exercises by the expert trainer, positive results were obtained and the sum of the results of such actions according to the individual evaluation, effective on the cognitive, physical and social dimensions, which include reducing tension and stereotyped behaviors, strengthening the individual's physical fitness, and maintaining balance. It is also effective in performance, participation and reducing resistance, strengthening muscles, developing attention and five senses. The presence and recognition of parents, according to the marketing done by the managers and trainers of sports therapy complexes, improves the level of activity, profitability and reputation. Therefore, it can be said that using surprising elements and creating a new field in the direction of sports marketing to raise the awareness of parents with autistic children, to clarify and support the path of their child's empowerment, as well as to recognize sports-therapeutic classes and improve their activity level. It is from the dimensions of fame and profitability.