Purpose: The purpose of this research was to determine the facilitating and inhibiting factors on the quality of the relationship between the sponsor and the club in the professional football league of Iran
Methodology: In terms of purpose, the current research was applied, and in terms of data collection, it was a survey and Delphi type. The participants in the present study were the CEOs of Premier League football clubs and managers of the sponsors of the last five seasons of Iranian Premier League teams. Based on targeted and voluntary sampling, a panel of 12 people was formed. Using the Delphi technique, the factors affecting the quality of sponsor and club communication in Iran's premier football league were determined, and the weights of indicators and sub-indicators were determined based on AHP analysis.
Findings: The findings showed five main factors facilitating and inhibiting the quality of sponsor and club communication, including the club's overall performance index, the role of the media, ethics, the club's brand image, and rent and brokerage. Among the above dimensions, the club's overall performance factor with a weight of 0.463 has the highest weight, and the media role factor with a weight of 0.243 was placed in the second priority as effective factors in the relationship between the sponsor and the club.
Conclusion: The results of this research by presenting a comprehensive and comprehensive model in the form of facilitating and inhibiting factors to improve the quality of communication between the sponsor and the football club of the Premier League, put before the managers of the football clubs, the use of which can lead to a high percentage of rights violations. Sponsors and reducing their support of the event prevent and also maintain and improve their income by attracting better sponsors and establishing a long-term relationship with the sponsor.