Introduction: The purpose of this research was to investigate the role of touch technology, executive entrepreneurship and mediation of expertise in the economic sustainability of sports tourism business.
Methodology: The research method is descriptive and in terms of the purpose of the research, it is applied research, and according to the measurement of the relationship between the variables, it is of the correlation type and structural equation method. The statistical population includes all experts and specialists knowledgeable about sports tourism issues (tourism professors, sports tourism experts, sports tourism association experts, business owners in the tourism and sports market) in five regions (North, South, East, West and the center) of the country. To determine the sample size based on the sufficient number for modeling in PLS software, it was estimated to be 10 to 20 times the dimensions drawn in the conceptual model. Finally, through available and targeted sampling, 216 questionnaires were completely completed and analyzed. To collect primary information to test hypotheses from questionnaires of economic sustainability (Etghia and Nazarian, 2024), touch technology (Malchai and Raidel, 2022), executive entrepreneurship (Dobsen and McLoskey, 2020) and expertise (Gross and Varley, 2020) used. Content or face validity was confirmed by 8 sports management professors and 5 experts in the field of tourism. Also, the reliability of the tool was confirmed using Cronbach's alpha coefficient (0.78). Descriptive and inferential statistics tests were used for data analysis (SPSS 27 software). Finally, Smart PLS version 4 software was used to model and measure the multiple relationships of research variables. All hypotheses have been tested at the level of p≥0.5.
Findings: The results showed that the variables of touch technology (3.21) and executive entrepreneurship (2.17); It directly has a positive and significant effect on the economic sustainability of sports tourism business. Also, the dimension of specialization has a positive and significant effect on the economic sustainability of sports tourism business (4/26). Also, the general variable effect of touch technology variables (4/12) and executive entrepreneurship (3/73); It was significant on the economic sustainability of sports tourism business indirectly through the mediating variable of expertise.
Conclusion: According to the obtained results, Iran can be one of the countries with high potential (Caspian Sea, Persian Gulf, forest, Alborz mountain range, Zagros, desert and raging rivers) in the field of tourism. He studied sports. Therefore, in the field of transforming these potentials into factors for the development of financial resources in destinations through executive entrepreneurship, expertise should be used, and also the potential of the private sector for the presence of specialists and the mobility of this industry, as well as for economic stability in businesses. related to sports tourism in our country.