Purpose: Considering the competitive environment in the country's sports industry and also the need for a new attitude in the management of gymnastics clubs, in the present research, an attempt has been made to design a model for the implementation of the blue ocean strategy in gymnastics clubs.
Methods: In this research, a qualitative approach has been used based on the foundational data theory. The data collection tool was interviews with 10 elites who were selected based on purposeful sampling and snowball method. To form the theory, three stages of open, central and selective coding were used. Using blue ocean strategy implementation tools such as strategy canvas, four action framework, etc., an action was taken to present the blue ocean strategy implementation model in gymnastics clubs.
Results: 179 The final concept was designed in the form of the foundation's data theory conceptual model consisting of the central category, causal conditions, contextual factors, intervening conditions, strategies and consequences. Also, a 5-step model for implementing the blue ocean strategy in gymnastics clubs was presented, and finally, this model was combined with the conceptual model of the data theory of the foundation and the final model was obtained.
Conclusion: Causal conditions are the basis of the process of implementing the blue ocean strategy in gymnastics clubs. The background conditions are effective in providing preparations for the implementation of the strategy and recognizing the real position of the club. Intervention conditions are important in identifying the optimal condition of the club. In order to identify the right path of moving towards the blue ocean, the strategies of creation, increase, decrease and elimination were used and finally the implementation of the strategy resulted in the results of the research.