Federations are the guardians of sports in the world, and sufficient financial resources play a significant role in realizing the goals of sports federations. The aim of the present research was to know the strategies for the development of financial resources and income generation of the motorcycling and car racing federation with the mediation of electronic commerce. For this purpose, a qualitative research method was used. The statistical sample consisted of 12 qualitative interviews with experts, executive directors and faculty members who were selected by theoretical sampling and snowball method. The main tools of the research included unstructured exploratory interviews, data collection, scientific bases and documents, and interviews with experts in this field. To analyze the data of the qualitative part of this research, thematic analysis has been done. Based on the findings, 88 signs were identified in open coding in line with the research and data analysis objectives. Based on the findings, the ways to develop income generation and financial resources in the motorcycling and car racing federation include financial support and executive cooperation, holding events and competitions, membership and support of members, governmental and organizational support. Also, the findings showed that e-commerce includes online communication, easy buying and selling, and targeted advertising. Finally, the consequences of the development of income generation and financial resources in the motorcycling and car racing federation include increasing recognition and increasing sales. According to the findings of this study, our proposal for the development of income generation and financial resources in the motorcycling and motor racing federation is as follows: "Resolving the financial needs of the motorcycling and motor racing federation by promoting business activities including holding events and competitions, financial support and cooperation executive, development of e-commerce through creating an online platform for communication, buying and selling related products, attracting new members and governmental and organizational support. These measures lead to increasing recognition and sales of Federation products and finally to the development of income generation and financial resources in this will be the area."