Introduction: Sports and especially football sports are considered as one of the most important economic categories of societies today. This research aims to examine the status of the indicators of the marketing mix product element (4P) in Iran's premier football league and the ranking of each of these. Specify the indicators.
Methodology: The current research is descriptive in terms of its purpose, application, and in terms of data collection. The statistical sample is equal to the statistical population and the total number is There are 72 people, descriptive statistics were used to analyze the data, and after confirming the normality of the data using the Kolmogorov-Smirnov test, the research questions were analyzed using inferential statistics tests (one-group t-test).
Results: Descriptive indicators of the "product" marketing mix element, from the subjects' point of view are respectively - Using prominent coaches and players in order to increase the quality of matches - Holding matches in a optimal way - Number of matches - Proper organization of agent of clubs Participating in the league matches - knowing the needs, and expectations of the spectators - providing quality services to the spectators- providing the distribution or sale of goods with the logos of the teams - providing facilities for providing Tickets for league matches according to the needs of the spectators. the entropy method has been used to give weight to each of the 9 indicators of the product and the provision of facilities and facilities for providing match tickets in accordance with the needs and desires of the spectators with 18% is the largest share and the number of matches in the league with 4% of the least share. The opinion of the level of importance from the point of view of CEOs and marketing managers and supervisors of the teams present in the Premier League.
Conclusion: Based on the studies conducted, using the one-group t-test, it was determined that there is a significant difference between the experimental averages and the theoretical averages in all the indicators related to the "product" element, and since in all cases, the experimental averages are lower than the theoretical average, hence it is suggested that the status of all the factors related to the "product" marketing mix element for favorable exchanges with the target markets is lower than the optimal level. The results of this research are significant in the importance of each of the product indicators as one of the elements of the marketing mix in the premier football league, especially identifying the needs of the spectators, offering tickets according to the needs of the spectators, etc. for the club and its effect on marketing.