Objective: The development of sports has been identified as an important need in different societies. In order to develop sports, it is necessary for all elements to play a decisive role. Organizational alliances are among the factors that play an important role in the management and communication of media workers. Organizational coalition refers to the collection of information about the people by whom organizational operations are carried out and the use of that information in effective ways of working. In other words, organizational alliance is an effective method that employees use to establish proper relationships with others, including peers, subordinates, superiors, and internal and external stakeholders of the organization, in order to change their behavior according to their wishes and to meet individual goals and achieve an organization and in this way provide the means for the progress of their organization. The current research has been conducted with the aim of investigating the factors affecting the improvement of coalition building in public sports.
Methodology: This research is a descriptive-survey type and was conducted by field method. The statistical population of this research includes all employees of sports managers and heads of popular sports clubs in the country. According to Cochran's sample size, 384 people were considered as a statistical sample in uncertain conditions. In this research, a specially designed questionnaire was used, and its formal and construct validity and reliability were confirmed. In order to analyze the data of this research, the statistical methods of exploratory factor analysis and path analysis were used by spss and AMOS software.
Findings: The results of factor analysis showed that 4 factors accounted for 84% of the variances. The results of the present research showed that improving communication had the greatest impact on coalition building in public sports with an impact of 0.523.
Conclusion: Therefore, according to the necessity of the factors affecting coalition building in public sports, it is recommended that the issues related to improving communication should be given the attention of officials.