One of the most important missions of sports organizations in today's world is "developing a strategic plan". In most sports communities, organizations need to formulate strategic plans to advance their goals in order to reach their desired goals. The Equestrian Board of Tehran province has also developed a strategic marketing plan in order to organize and consolidate its marketing bases by relying on the existing capacities in which a wide range of human societies are engaged.
Appropriate orientation in order to create a competitive market with the help of reforming and upgrading the main sources for the entry of sports sponsors in this area and encouraging them to be loyal, as well as reforming and upgrading the existing and responsive manpower structure in the equestrian team and achieving national and international honors. In order to create hope for the championship in the youth and to provide good services to all sections of the equestrian community, especially female riders, it is one of the important perspectives of the Tehran Province Equestrian Board in this category.
It is a qualitative research method that is based on research objectives in the line of applied and need-oriented research. The method of collecting information and data was from sources such as interviews, observations and documents and in the field. First, by studying the documents, the documents in the archive of the board and library search, reviewing scientific books, magazines and authentic scientific articles domestic and foreign, then by using the method of interviewing the riding community, including the president, vice president of the boards. Club managers, veterans, coaches, experts in this field, the necessary information was collected.