Marketing is a process that can be outsourced, but it must be done with great care. Organizations that outsource the marketing department without due diligence will face challenges such as reduced sales. Since this process has a direct impact on the organization's income, it should be outsourced with careful planning and strategy. For example, some businesses leave this process outside the organization by creating an affiliate marketing or shared marketing system. The purpose of this research is to determine and prioritize indicators that are effective in outsourcing the marketing activities of sports clubs.
Through semi-structured interviews with public administration and sports management experts, the researcher identified the marketing indicators of sports clubs using the qualitative analysis method and the Delphi method. The statistical population in the statistical quantitative section included all the employees of the football clubs of the country's premier league (320 people), and using the table for determining the sample size of Karjesi and Morgan, 175 people were selected as a statistical sample. In the quantitative part, the relationship between the indicators and components of the present model was subjected to a quantitative test with the method of structural equation modeling. Based on the findings of this research, the outsourcing of marketing activities of sports clubs included indicators of preliminary planning, strategic analysis, management control, control of key capabilities, marketing speed, environmental effects, marketing enhancement, club performance, increasing service quality, reducing costs. The results of the research can be considered for planning and providing solutions related to the marketing activities of sports clubs in connection with outsourcing.