This research was descriptive-survey, practical in terms of purpose, and field implementation in terms of method. The statistical population of this research included the managers of Tehran's water sports and entertainment complexes. To collect the information needed to test the hypotheses, the field method and the questionnaire tool were used. In order to ensure more confidence in the results obtained, 80 questionnaires regarding the distribution of recreational and water sports complexes in five regions of Tehran province were provided to managers in a targeted and accessible manner, of which 77 questionnaires were collected and 75 questionnaires were used. Analysis was done. The measurement tools of this research included four researcher-made questionnaires on input sources, market position, creativity and competitive advantage. The formal and content validity of the questionnaire was confirmed by experts and experts in this field. Also, the reliability of the tool was confirmed through Cronbach's alpha. Descriptive statistical methods (frequency distribution tables, mean and standard deviation) and inferential (Kalmograph-Smirnov tests and structural equations) were used to analyze quantitative data. The software of this research was SPSS21 and SMART PLS3. The findings showed that Vardi's resources variable (path coefficient = 0.53, t value = 20.06) directly has a positive and significant effect on competitive advantage. The market position variable (path coefficient = 0.45, t value = 2.23) directly has a positive and significant effect on competitive advantage. The variable of creativity (path coefficient = 0.63, t value = 11.44) directly has a positive and significant effect on competitive advantage.
Findings: Based on the findings, it was determined that managers and business owners consider the input sources, including human, organizational and financial resources, in order of importance and customer capital, and having competitive intelligence or competitive intelligence as the creators and stabilizers of the market. Pay more attention to the competition.
Therefore, the presence of factors such as resources and capital inputs, having a position in the market and the ability to create novelty and creativity in the market are important variables and influence in the business market and provide a better and more profitable competition for water collections against competitors. They provide themselves in the sports business environment.