Introduction: Social media platforms are currently one of the most widely used channels for sharing all news and information. Therefore, an effective method for approaching target audiences is through the use of social media. Thus, supporting fan engagement and marketing through social media is the most popular method. Visual content such as videos is an effective way to convey messages and interact with fans. Therefore, this research aims to investigate and find the effectiveness of using social media platforms for engaging with fans.
Research Method: A standard questionnaire was adapted from previous studies and conducted using a cross-sectional survey method. Sample size of 384 individuals, out of which 205 were male and 179 were female, was collected for this research. The data was gathered and analyzed using SPSS version 21 software. Findings: The research showed that the majority of the sample population prefer watching videos. They provide explanations in a way that conveys a clear message and eliminates all confusion. This time-saving and engaging method remains attractive to viewers.
Most responses agree that social media platforms enable better communication and interaction with teams. Facebook and Instagram are the most commonly used social networks.
Conclusion: From this current research, it can be concluded that social media marketing using social media platforms (primarily Facebook and Instagram) can attract individuals towards greater interaction with their sports team. One of the reasons for this is that access to Facebook and Instagram is almost effortless and widely used today.Additionally, social media platforms make it easier to convey ideas and eliminate misunderstandings. The main reason is that it saves people's time and may effectively convey the message compared to other social media platforms.All these displays can help sports managers better understand the desires of fans and increase interaction through these platforms.