Introduction: Metaverse has special features and applications that can be said as the future of the Internet generation. In fact, it can be said that Metaverse is the successor of today's Internet. It will provide better features and facilities for mankind. Therefore, one of the fields that can use Metaverse for its development and progress is the sports industry. In the field of sports, Metaverse is expanding as a static and dynamic virtual environment. With increasing attention to this space, it is vital to know the challenges and opportunities of metaverse in the field of sports. Therefore, the current research seeks to identify the challenges of metaverse in the field of sports.
Methodology: The qualitative research method is based on data theory. The statistical population of the present study included academic elites and sports industry experts. Purposeful sampling method was used for sampling to conduct in-depth interviews. The research tool was an interview that was conducted with 14 people. The validity of the research tool (interview) was examined and confirmed by the interviewees and then the expert professors, and the intra-subject agreement method was used to measure the reliability, and according to this method, the reliability value was equal to 0.90. In this way, the reliability of the test was also confirmed. In order to analyze the data, the method of data-based theory and Max Kyuda version 20 software were used.
Results: The findings of this research showed that the challenges of using metaverse in the field of sports include: weak rules and regulations, weak knowledge of metaverse in sports, lack of motivation, lack of government support, competitive advantage, lack of use of modern advertising equipment. And the management system is weak. These categories themselves had 33 factors or open codes.
Conclusion: Based on the findings of this research, we conclude that for the development of sports science at different levels and easy access of people to different sports departments, it is necessary to provide optimal solutions in order to solve these challenges. to provide for the application of Metaverse knowledge in the sports industry.