Statistics and data in general are not only used for research, but they can play an intermediary role to connect the general audience of any phenomenon with the depth of that phenomenon and create a better understanding. With the expansion of media and in today's professional sports, only broadcasting the game is not a special privilege for media, and how to broadcast sports matches and its content is important to attract the audience and influence them. Football and everything related to it, as the most popular sport in the world, is one of these phenomena. Investigating startups or reputable football data recording and analysis companies that play a decisive role in the playing field by expanding their activities and extracting data in developed countries can create a different future in the media industry, sports and its audiences.
The current research is investigating the role of data-driven startups in increasing the quality of broadcasting football matches, which is based on four components:
1- Showing the arrangement of the composition of the two teams based on the system and the registered arrangement of data-driven startups before the start of the game, by graphic images
2- Presenting content based on recorded statistics of data-driven startups during live broadcast, by graphic images
3- Presentation of team and individual statistics of two teams based on the recorded statistics of data-driven startups after the end of the first half, by graphic images.
4- Presentation of team and individual statistics of two teams based on the recorded statistics of data-driven startups after the end of the game, by graphic images.
The statistical population of the research is 22 people whose education or work experience or skills are related to media and sports. The results proved that data-driven startups have a significant and positive effect in increasing the quality of broadcasting football matches.