Introduction: Due to the rapid changes in technology (Helm et al., 2019), today sports clubs are facing new challenges for management and commercialization. These changes can lead to different demands from customers of sports clubs to increase quality. Also, these changes cause shorter innovation cycles (Cassiman and Valentini, 2016); therefore, sports clubs are required to use an innovative approach for their commercialization; therefore, the purpose of this research was to identify the effective factors on the commercial performance of sports clubs in Rasht city.
Methodology: In this research, according to the purpose of the research, the meta-analysis method has been used. The statistical population of this research included domestic and foreign articles published in scientific research journals and ISI, which were published during the last 6 years (1398-1402) in the field of commercial performance of sports clubs. Initial systematic search in Sid, Science Direct, Pubmed, Google scholar and Magiran sites until May 2023 with subject headings (innovation, commercialization, privatization, entrepreneurship, financial issues and sports economics). The second systematic search included targeted websites of sports clubs. The tool used in this research is the content analysis checklist (methodologically).
Findings: The results showed that factors such as innovation, technological entrepreneurship and the ability to integrate knowledge can be effective in the commercial performance of sports clubs.
Conclusion: According to the findings of the research, it can be said that sports clubs are required to use an innovative approach in order to improve their business performance. Unfortunately, in Iran, sports clubs do not use innovative approaches to develop club entrepreneurship and reach commercialization due to the use of government resources. These obstacles and weaknesses in the body of sports clubs highlight the need to change the structure and strategic plans of sports clubs in order to use technological entrepreneurship capabilities and integrate knowledge in the club and move towards commercialization.